Promotions Committee

What Does the Promotion Committee Do?

The job of the Promotion Committee is to PROMOTE downtown as the center of commerce, culture, and community life for residents and visitors alike. To be effective your committee must move beyond the typical "tried-and-true" downtown promotion ideas of yesteryear. You must think about promotion in a broader sense and develop new strategies.

The Promotion Committee's Main Goals Are:

• Understanding the changing market — both potential shoppers and your competition
• Identifying downtown assets — including people, buildings, heritage, and institutions
• Defining Main Street's market niche — it's unique position in the marketplace
• Creating NEW image campaigns, retail promotions, and special events to lure people back downtown